"One of my "a-ha" moments was that I was really missing the follow-up on my leads, particularly the ones that weren't "hot & ready to go". I have since created templates, based on Stef's guides, in my CRM to make sure I'm doing multiple touch-points. And guess what...it worked!!!! I've only tested it out on one unresponsive lead so far, but I followed the plan over 2 weeks. And wouldn't you know, another week later, he actually emailed back! Now we are having great conversations and he is an investor looking to buy multiple properties! Thanks, Stef!"