Meet Stefanie Lugo
It wasn't all that long ago that my husband and I quit our corporate finance 9-5's to start our real estate business together with no experience in the industry...
Just a dream for a life with more freedom and flexibly and the chance to impact others along the way.
But it wasn't always easy, and I remember what it felt like to lack the confidence, direction, and know-how we needed to build our dream business.
Getting into the real estate industry in my (very) early 20's had me in a perpetual state of self-doubt and overwhelm.
Worse yet, we had no referral network, no money for expensive old-school marketing tactics, and no stomach for cold-calling or doorknocking.
No one prepared me for how exhausting it would be to wake up everyday, thinking of the 50 gazillion things that had to get done, with no clue how to prioritize the workflow and organize our tasks.
I was completely blindsided by how difficult it would be to convince even some of our close friends that, yes, they should definitely hire us for their home sale.
We felt like we had all the grit, determination, earnestness and value to offer our prospective clients, and yet it was like no one cared to listen.
Fast forward through lots of work, failed attempts, and lessons learned, and you see what we've built today - a top 1% real estate business that offers us more freedom and income than we ever thought possible, and changes the lives of others in our own community, and beyond.
Once we got clear on our uniqueness and who we serve, we were able to scale our brand-awareness and network through social media in a way that had us connecting with real buyers and sellers in droves.
We discovered that by leveraging social media, we could explode that "know-like- and trust" factor that the real estate industry has always thrived on.
Now, while I'm still in the trenches with our real estate team, I get to test and iterate this proven process so I can help other real estate agents learn these strategies to increase their impact in their markets, too.
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